The engagement gap
Most internal video stops being watched in the first ninety seconds
The fix isn't higher production values. It's narrative structure. Storyboards give you one before a camera rolls.
Average completion rate for corporate video
Most town halls and leadership messages stop being watched after the first ninety seconds.
Completion rate for video built from a storyboard
A structured six-panel narrative keeps employees watching. Hook, problem, insight, solution, action, close.
Seconds to generate a new internal video storyboard
From the moment HR or the CEO's office sends the brief to a ready-to-film board.
Illustrative figures based on commonly-reported corporate video engagement benchmarks. Your mileage will vary by format and audience.
Where it fits
Across the comms calendar, not just one moment
Team and departmental digests
A two-minute update from the department lead. Regenerate the same structure every week with the new content.
All-hands and CEO messages
Leadership video that feels personal, not corporate. Storyboard the narrative before the executive goes on camera.
Strategy and OKR updates
Push the strategy refresh across the org. One master storyboard, regional variants regenerated in minutes.
Policy and system changes
New HR policy, new expense system, new tool rollout. Ship the explainer the same day the change goes live.
New-hire welcome videos
A consistent hello from leadership that scales across cohorts, locations, and roles without re-recording every time.
Values, anniversaries, and moments
Award celebrations, team spotlights, ERG content. The kind of video a creative agency would quote too high for.
One scenario, walked through
A CEO's monthly message, from brief to inbox in four days
Brief drops in
The CEO's office sends across a one-paragraph message about the quarter's results. You paste it into the storyboard tool.
Storyboard ready
A six-panel narrative comes back: hook, context, wins, challenge, commitment, sign-off. You tweak two captions and share the link with the CEO for review.
Recorded and live
The CEO records to the storyboard. Your video partner cuts it the same day. Friday morning the whole company has it in their inbox.
Need the “Thursday” side handled too? Shootsta records and delivers the finished video within 48 hours.
For comms leads
What people ask before rolling this out
Will the tone match our internal voice, not our marketing voice?
Paste a past internal message or a company update alongside the brief. The AI picks up the register and applies it, so you get something that sounds like your CEO or your HR director, not a 30-second ad.
Can executives review the storyboard before recording?
Yes. Every storyboard gets a shareable link. Send it to the exec or their chief of staff. They read it on their phone, leave feedback, and you iterate by regenerating a single panel if the language needs adjusting.
How does this work for global or distributed teams?
Generate the master storyboard once, then regenerate regional variants by adjusting the audience and tone. Production and localisation happen at the final video stage with your existing partners.
Is our internal content kept confidential?
Your storyboards sit inside your account and are only shared when you explicitly create a share link. Public links can be revoked at any time. Internal briefs aren't indexed or used to train public models.
What about accessibility for employees?
Every storyboard ships with a full script you can use directly for captions and transcripts. The six-panel structure also works cleanly for audio-described and subtitled versions without reshooting.
What happens if internal comms volume spikes around a launch or reorg?
You can generate as many storyboards as your plan allows without committing to an agency retainer. Pro covers 100 tokens per month which is roughly fifty panels, enough for most busy comms teams.